For 30 years, Les Architectes du Nom have been creating brands that make sense*

A successful brand, ready to perform

We create brand identities for products, services, companies, digital platforms and concepts, as well as taglines and logos. From a legal perspective, we carry out prior rights searches and trademark filings, both nationally and internationally, to ensure that your brand is reliable and enduring.

Over the years and across numerous projects, we have developed a robust, proven methodology designed to guarantee the relevance, creativity and validity of your future brand identity.

Our process is structured around 6 key stages to ensure the optimal development of your project:

• Defining a comprehensive and precise brief
• Creating 200 gems with our hive of creatives and their tools
• Marketing, legal and linguistic screening and validation
• Selecting a shortlist
• Creating the logo and tagline
• Legal clearance and trademark filing

A reliable and secure brand

To maximise the quality of our work and provide you with a lasting identity, we systematically validate our creations at an early stage, on several levels:

Marketing validation
Our creations are tailored to your project and fully aligned with your brief. Each one is methodically argued and contextualised to guide your choice and enable us to establish, carefully and objectively, a shortlist with you (see the Twingo analysis).

Linguistic and cultural validation
Drawing on an international network of multilingual linguists, we assess the acceptability of our creations in the target languages. This validation is carried out on several levels: pronunciation, comprehension, aesthetic perception, as well as positive or negative connotations across different cultural contexts: history, current affairs, traditions and colloquial expressions.

A narrative setting for your brand

A brand name is the key that opens onto a story — a narrative carrying values and emotions, capable of winning over your potential customers.

We therefore create stories — compelling stories — for your brands and their customers.

We draw on the values of your company and your brand, on its history or that of its founders, to shape the elements of a founding, explanatory and forward-looking narrative that expresses and illustrates the brand’s values, promises and deeper nature.

This narrative work takes place upstream in the communication process: it defines its main directions, anchors its foundations and enriches it with expressive contextual elements, as well as linguistic and imaginative material, to give substance to your communication.

A brand that communicates

We devise and create the tools for your communications across different channels:

• Website / brand pages on media and social networks (LinkedIn, Facebook, Pinterest, Instagram…)
• Brochures (print and digital)
• Corporate stationery: business cards, letterhead, and email signatures

A clear, authoritative brand

We support you in an in-depth reflection on your brand: its strengths, its weaknesses, as well as the opportunities to develop it and accelerate its growth.

We formalise its founding elements — identity, attributes, mission, values, promise and storytelling elements — in a comprehensive document designed to keep the brand on course and prevent efforts from becoming fragmented.

A coherent and powerful brand portfolio

We design and develop brand architectures for our multi-brand clients, identifying the structuring principles of their brand portfolios, clarifying hierarchies — parent brands and sub-brands, umbrella brands, range names and product names — and creating or evolving the naming elements that make these relationships clear and express their productive synergies.

Anticipating and analysing the competition

We have developed and maintain a brand observatory that enables us to carry out:

• Sector trend studies
• Competitive environment analyses
• Foresight studies to anticipate the future of your brand

Precise and controlled communication

We carry out a communication audit for your company by gathering and analysing all the discourse surrounding its brands and their competitive environments. This audit includes the study of competitors’ communications, the press — both general and specialist — institutions (associations, public authorities), and, of course, the brand’s own communication materials (advertising, information brochures, catalogues, magazines, newsletters, blogs, CEO editorials).

This factual and analytical review provides a clear picture of the current situation and helps identify areas for improvement, themes to address, opportunities to communicate, and ways to align communication tools in both content and form.

Bringing teams together around a shared project

We organise creative sessions and brainstorming workshops for our clients, bringing your teams together and, where appropriate, involving our consultants or external partners with expertise in the relevant fields.

This approach is particularly useful for internal competitions to create a brand name or tagline.